Flutter Mate

Product Design

How does our service differ?

You may have invested heavily in business analysis and have clear requirements, yet remain unsure about meeting your users' needs, having a distinct app architecture, or its appearance. Whether you're launching a startup, lack compelling visuals, or your existing app has issues like low conversions, poor performance, or outdated design, we can help.

Our mobile application design service focuses on key research and design techniques tailored to your audience. Suitable for both new and existing apps, our service enhances your business insights from a customer viewpoint, allowing immediate user testing. Our approach minimizes the risk of not meeting user expectations and, for existing apps, we redesign for better conversion rates.

What does
Product Design involve?

The Product Design service consists of two phases which involve carefully selected research and design tools, during which the UX designer discovers, analyzes and transforms the insights obtained from users into an interactive and knowledge-based prototype.

Discovery Phase

The goal of the discovery phase is to thoroughly investigate a user or a competing application in the context of a newly developed or existing software. It is important for our experts to obtain as much information as possible. What matters here is a quantitative approach, so that you can base your actions on the collected data rather than on a gut feeling.

1 User Interview

Even if you know who your target user is, experience has taught us that it is often better not to guess, but to ask the users themselves. We conduct interviews in two forms - direct interviews with users or surveys. The questions are designed to identify the requirements of your potential users as accurately as possible while not suggesting answers. This reduces the risk that the application will not meet their expectations.

2 A competitive application analysis

If there’s a solution similar to your project, we thoroughly analyze it and devise architecture and a feature map to learn as much as possible about it. A great advantage of this discovery method is that we can work on a structure that meets the expectations of users - namely your potential customers - providing the competitive application attracts user interest.

3 Analytic data analysis

If your application has already been deployed, we want to take a closer look at the digitally collected data you possess before we take any actions directly related to users. In as little as ten minutes, we can find solutions to many issues, such as a suboptimal movement path or poorly chosen interface elements. So if your application doesn’t include analytics yet, it's worth implementing it now.

Design Phase

The second phase of our process involves a careful analysis & division of the data. We first deal with general issues and then take an in-depth approach, encompassing user information, information architecture and an interactive product prototype.

1 Personas

Persona is a tool that facilitates the preparation of generalized user archetypes. It consists of summarizing the information obtained during the discovery phase and describing the goals and needs of your potential user. The use and knowledge of personas reduce the risk of implementing application functionalities incompatible with users' needs. Such information may also be applied in other areas of business, for instance marketing or sales.

2 User Flow

It is a flowchart visualizing the user path in the application. Thanks to this tool, we are able to clearly present events and conditions for their execution in the application. The knowledge of the user flow makes it easy to optimize the process later. With this tool, you avoid the risk that the path and view layout will not be intuitive.

3 Information architecture

Based on the designed user paths, the UX designer takes the individual views of the application and arranges them into a structure, which will allow us to see the application skeleton. At this stage, we also determine the main user path as well as the side ones. We also divide the application into components. This will give you a graphical collection of views that meet the requirements of the scenarios. You will see how many views your application will consist of, as well as what actions the user will need to perform to use the selected functionality.

4 Lo-Fi Prototypee

A Lo-Fi Prototypee (which stands for ‚low fidelity’) is a tool that makes it possible to quickly visualize your product as an interactive mockup. We do not focus on colors at this stage. The most important task is to present all the agreed functionalities and show how the application will work. The prototype can be used as a tool to verify whether the previously designed paths and architecture meet the expectations of the potential users or not. Most importantly, for an ordinary user, a graphical prototype will be much more intuitive than, for example, testing the experience by means of information architecture.

5 Prototype usability tests

When we have a low-detail mockup prepared on the basis of the information obtained from the research group, we can return to it and perform usability tests. Tasks are performed according to user scenarios prepared beforehand. When we obtain test results, it often occurs that we go back to the Lo-Fi Prototypee and redesign the sensitive areas. This process is repeated until a satisfactory result is reached. It will help you avoid the risk that your investment will fail due to a poor product, rather than a lack of market demand.

6 Hi-Fi prototype

When we have a fine-tuned Lo-Fi Prototypee, our graphic designers create a highly detailed prototype including shadows, colors and font sizes based on the visual identity or design guidelines you provide, so that you can see the application the way end users will. Our designers are up to date with the current trends in the mobile app development segment. The result is an attractive, clickable digital mockup that you can demonstrate to your target users or an investor.

What will you gain thanks to Product Design?

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Frequently asked questions

How much does Product Design cost?

Product Design is a complex service that depends on many factors, such as the dataset you can provide and the difficulty of reaching your target users. We follow a rule of thumb that we select the process research and design methods according to the scale of your project, so the large number of factors affecting the price does not make the service expensive. The service is eagerly used by small and medium-sized companies, because it constitutes another step in reducing the risk of investing in the application development.

What are the benefits of using the Product Design service?

By hiring a team of UX and UI specialists, you can avoid making unsuccessful investments in those features that are not relevant to your users and are able to concentrate your efforts on implementing only those functionalities that make sense to them. This reduces costs and increases profitability.

What is the team structure?

As we are aware it's impossible for one person to complete such a large process, we place a considerable emphasis on teamwork. The product design process involves the contribution of business analysis experts, UX researchers and designers, illustrators and motion designers. The size of the team depends on the project requirements. Most often, a UX researcher and designer paired with an illustrator work on your product.

Do you cooperate with the application development team?

Yes, our work does not finish with beautiful graphics and summary boards. If you decide to take the project further, the UX experts participating in Product Design closely watch over its implementation at the development stage.

Looking for

Discovery Workshops
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Product Design
Mobile Development in Flutter

It is recommend when your project is at an early conceptual stage. The discovery workshop will let us explore the feasibility of the project and its market potential as well as enable us to identify the success factors. We will identify those functionalities that may pose a risk to the project and prepare a detailed development plan. At the final stage, we will prepare a low-fidelity mockup to provide you with a general visualization of your project.

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This service involves developing applications according to users' expectations. It is suitable for projects that are targeted at a particular market, have defined specifications and thought-out functionalities. It facilitates complementing business analysis with knowledge of user needs, which results in a highly detailed and well thought-out interactive graphic prototype. It is another factor helping verify the feasibility of the investment and reduce potential risks. Product Design service is also suitable for existing applications tackling such issues as low conversion or high complexity.

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A transparent software development service that facilitates comprehensive control of tasks, time and budget. A high-quality application development is conducted by means of regular functional testing steps and carefully maintained code repositories. It grants access to professionals with hands-on experience of 2-7 years.

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An optional post-development service for your mobile app that will guarantee a continuous app operation and let you keep calm and shift your focus to scaling your business and acquiring new customers. This is achieved by applying systems that analyze application performance, take care of cloud data backup and in a crisis situation, immediately respond and recover system performance.

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Start working with Flutter professionals Recommended for CTOs

Work with high-achieving Flutter team Flutter Development
Hire Flutter team into yours Flutter Development

If you decide to cooperate with our entire team, you will gain access to a Project Manager who will align your business needs with a team of Flutter specialists, application designers, digital product programmers, and testers. This option is recommended if you do not have your own team, if your current team is generating too much internal cost, or if there is high employee turnover in your team.

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By choosing to hire individual specialists, you will have the opportunity to immediately expand your team with new competencies without multidisciplinary support. This option is recommended if the skills of your employees are insufficient to implement a non-standard solution or if frequent employee turnover leads to shortages in the team.

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