Charming

At the very beginning, we developed a single-page digital product business plan with the client, based on the initial vision. From a business perspective, we learned who would be the product’s target audience as well as figured out and selected the best monetization methods. The client gained confidence that the application had a chance to be commercialized and would generate a return on their investment.

Together with the client, we clarified our knowledge of the product vision. We defined the target audience in general terms and identified the goals users might want to achieve using the application.

At this stage, having the product vision, we took a longer time to analyze the target group together with the client. We conducted market research together in terms of similar apps, learned who their users were and how the message was conveyed. We gained knowledge about the valuable functionalities of competing digital products, which allowed us to better understand the target audience. In the end, the client invited users matching the specified target group from their blog community to verify the validity of our assumptions.

Having the most important information about the users, we described their behavior in the application in the form of a story. They were grouped into functionality modules, so the client quickly and inexpensively obtained a list of requirements needed to be met in the context of users' needs.

As we knew how the user should behave, we carefully thought about functionalities which the application should include. At the beginning of the investment, we selected a few key features related to the distribution of static and audio content and communication within the community. Thanks to this, the client would have the application developed within the planned budget and timeframe, and would avoid the redundancy of functionalities, which planned in advance could be implemented at a later time, after the business plan verification.

Working on the assumptions made so far, our UX/UI Designer prepared the application's view architecture and pre-designed an interactive application mockup excluding the color scheme. Thanks to this, the client had a visual representation of their product and was able to assess whether the design met the users’ expectations, based on the knowledge of the target audience.

Until that moment, the client's quote was inaccurate due to a lack of detailed information. Conducting a discovery workshop made it possible to specify the requirements and the identify the necessary budget and time for the application development.

Having a Lo-Fi Prototypee prepared at the Discovery Workshop stage, we asked the target group again to test our application. We made several adjustments that improved the user experience using the feedback from the users.

Using the selected layout concept of the application, the UI Designer designed the application interface according to the visual identity guidelines provided by the client.

The client received and approved the new visual design of their application.

We assembled the development and testing team, taking into account the necessary competencies for the application production.

Treating the user flow as a foundation, the developers (supervised by the project manager) planned the functionalities from a technical point of view, in order to eliminate the risk of postponing the development. Next, they prepared the final project roadmap.

The app development began and the first features were implemented.

We ensured quality by means of test scenarios and multiple manual tests conducted during the development process. The client was confident that the application would be bug-free